IOMI is a haircare brand founded by professional stylists Christopher Mørch Husby and Adam Lukacs, who bring over a decade of experience in the worlds of fashion, beauty, and editorial styling. After testing countless products—on both themselves and their clients—their vision has always been to raise the standard within the beauty industry. IOMI was born out of a desire to create products they truly believe in, with a focus on performance, sustainability, and aesthetics.